At Studio Adare, we believe logos are more than just visuals; they're the silent ambassadors for your brand. Every detail plays a crucial role in crafting a mark that voices your brand's unique personality, resonates with your audience, and leaves a lasting impression.
But what makes a logo truly effective? We've delved into the science behind logo design to bring you key insights that can elevate your brand identity.
Research Reveals Common Trends:
Some fundamental principles in logo design hold true. Analysis by Liao & Chen (2014) suggest that successful logos tend to be simple, well-balanced, and incorporate a touch of repetition. This creates a logo that's easy to remember and visually appealing.
The Power of Combination Marks:
Think about the most iconic logos – many, use combination marks. Research by Bresciani & Del Ponte (2017) suggests these logos, featuring both a brand name and an icon, are often perceived as more attractive. This approach may enhance memorability and create a stronger visual impact - especially important if you lack the audience awareness and market share of more well known brands which use icon only logos (think nike or apple).
However, a logo's effectiveness goes beyond these studies. It's about tailoring the design to your unique brand identity.
Understanding Your Brand’s Personality:
Before we sketch a single line, we embark on a Discovery Session to uncover your brand's core values, themes, and aspirations. This deep understanding ensures your logo reflects the essence of your brand.
Standing Out from the Crowd:
A competitive advantage is key. Through a Competitor Analysis, we'll identify trends and gaps in your industry, allowing us to craft a logo that sets you apart.
From Concept to Creation:
We don't settle for the first draft. Our team will present multiple Design Concepts, exploring various creative avenues to capture the perfect visual representation of your brand.
Collaboration is Key:
We believe in a close partnership. Through Refinement and Finalization, we'll work with you to ensure the chosen design aligns perfectly with your brand vision.
Ready to Launch?
The final stage is the delivery of your final logo files in all the necessary formats, along with editable source files for future use.
At Studio Adare we're obsessed with the power of a perfect logo! A well-designed logo can elevate your brand and turn heads. Schedule your Discovery Session today and take the first step towards a logo that resonates with your audience.
References
Bossel, V., Geyskens, K., & Goukens, C. (2019). Facing a trend of brand logo simplicity: The impact of brand logo design on consumption. Food Quality and Preference, 71, 129–135. doi:10.1016/j.foodqual.2018.06.009
Bresciani, S., & Del Ponte, P. (2017). New Brand Logo Design: Customers’ preference for brand name and Icon. Journal of Brand Management, 24(5), 375–390. doi:10.1057/s41262-017-0046-4
Liao, W.-H., & Chen, P.-M. (2014). Analysis of visual elements in logo design. Smart Graphics, 73–85. doi:10.1007/978-3-319-11650-1_7
Luffarelli, J., Stamatogiannakis, A., & Yang, H. (2018). The visual asymmetry effect: An interplay of logo design and Brand Personality on Brand Equity. Journal of Marketing Research, 56(1), 89–103. doi:10.1177/0022243718820548
Pittard, N., Ewing, M. and Jevons, C. (2007) ‘Aesthetic theory and logo design: Examining consumer response to proportion across cultures’, International Marketing Review, 24(4), pp. 457–473. doi:10.1108/02651330710761026.
